Music Marketing Blog Post #2
My team and I were assigned to the pop music genre for our Music Marketing project. We were tasked with creating a music video for the song "We are Young" by the band "Fun," pretending to be a new band and the publishers of the song. We conducted research on various music marketing companies and created a presentation to "sell" our band. To start, we created a document to gather all the research information, including bands such as BTS and artists like Taylor Swift, which would later be transferred into the presentation.
During the making of the music video, we used various tools and techniques to make the production easier, such as using consistent cuts to make the video more emotional and entertaining. We also filmed the video in a storytelling style, making the brand more recognizable. Thanks to the document we created, our team was able to stay organized and our ideas were aligned.
To begin the actual production, we created a group chat to coordinate our schedules, then created a storyboard and a timeline with the lyrics of the song. We started filming the first week and completed the filming in a single day on Saturday. After finishing the filming, we divided the remaining tasks among our team members and quickly completed the presentation and research. Our team member Lorenzo did the research, Josh and Camila edited the video, and I was in charge of the presentation.
Throughout the whole project I and my team learned many things, first of all, and most important, DO NOT LEAVE IT FOE LAST MINUTE, it really made my team and I nervous, it brings some unnecessary anxiousness, which could have definitely been avoided. I also learned the importance of actually knowing how deep these companies dive into, in order to have a talent get as famous as they do, and how important marketing is.
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