Pre-Production Planning

 Hello bloggers :0

Happy Sunday, today I will be discussing more of the preparation for the actual music video, specifically today, I will be diving more into the choice of music used in it.

Since the idea of the film opening is to have a music video at the start of it, I was thinking of using my own produced beat.

At first many actual songs came into my mind when this idea sparked, but then in class, the teacher mentioned about copyright, and permission, I looked into it, and it can take for some companies to give me permission to use their product, up to 3 months!!!!

That's way to much, so I decided either using copyright free beats on YouTube, or creating my own beats.

The artist that will do the music video in my film opening will most likely be an "upcoming" rap or hip-hop artist, since in America the percentage of rap and hip-hop listeners in 2021 was of 93.1 million.

Hence why I will use copyright free rap and hip-hop beats on YouTube.

Here is one of these beats with it's thumbnail

https://youtu.be/-ACv2hyfzPc

Alternatives?

If I believe that these copyright free beats will not suffice, then I could also produce my own beats since I own an electric drum set I believe it wouldn't be that hard. Most likely though, I won't do this, but it's a valid alternative.

That would be all for the music planning and research, more incoming next week, have a nice Sunday folks :)

Citation:

How long does it take to get a copyright? Miller IP Law. (n.d.). Retrieved February 18, 2023, from https://milleripl.com/blogs/copyrights/how-long-does-it-take-to-get-a-copyright#:~:text=Copyright%20registration%20is%20effective%20on,a%20copyright%20to%20be%20registered

HeadphonesAddict. (2023, February 17). 46 Rap & Hip-Hop Statistics 2023: Listeners, demographics, industry. HeadphonesAddict. Retrieved February 18, 2023, from https://headphonesaddict.com/rap-and-hip-hop-statistics/

[free] freestyle type beat - neko: Free beats. YouTube. (2020, December 20). Retrieved February 18, 2023, from https://youtu.be/-ACv2hyfzPc

Mise-En-Scene

Good night my bloggers, today I will be describing some of the details that I've been just thinking and writing down throughout the week, that I think would be influential to the film opening.

Props

First of all, I was thinking of the props used in the video, since the opening scene involves the recording of a music video, I needed to have a professional camera with a tripod so it looked professional, since I don't have those kinds of resources, I was thinking of building one like DIY, out of cardboard and stuff, making it look real though.

Also having a green screen (which I do) is going to be crucial, making it stop working for the "CUT!!!" scene.

Filming Locations

Now, the filming itself I was thinking of doing in the garage for the scene in which the music video is cut, so in short, the music video will include various zones, such as the park, while the "CUT!!!" scene will be inside the garage, and the rest will develop there.

It won't be as elaborate and professional as it looks here, but it at least gives you an idea.

That would be it for some of the brief Mise-en-scene planning, I know it's not much, but I will be doing more when I develop more of the video, such as the storyboard and more, that will be coming in the next week. 

Citation:

Studio and broadcast cameras. Sony Pro. (n.d.). Retrieved February 18, 2023, from https://pro.sony/en_IE/products/studio-and-broadcast-cameras

Behance. (n.d.). Small garage cyclorama. Behance. Retrieved February 18, 2023, from https://www.behance.net/gallery/8698489/Small-Garage-Cyclorama

 

Research/Planning

Hello blog, today I ended up researching some movie opening scenes in order to get an idea on what to do with certain shots and what not, and thanks to a recommendation from one of my classmates, one of the movies that I am looking into is the movie "The Holiday"

Now although this film includes few similarities, what I'm actually focused on is on the opening scene, one of close resemblance to my idea. Now I wasn't inspired or anything by this film, since I didn't even know about it before, but my classmate and I were sharing what we were doing for this project, and when I mentioned my opening scene she said that it sounded sort of like The Holiday, so kudos to her :)

Know The Holiday's scene begins with a couple kissing, and then it slowly zooms out into a monitor screen, showing us that sort of 4th wall break type of stuff which is what I'm going for, although mine is going to be different, it gives me an idea of what editing techniques I should use for the production.

This Film's opening scene includes a narrator in the background, I want it to be for my opening scene more of a shot in the present, with the characters interacting with each other as soon as the music video is cut.

These are just some few ideas for today, see you my dear followers tomorrow :)

Citations:

“The Holiday.” IMDb, IMDb.com, 8 Dec. 2006, https://www.imdb.com/title/tt0457939/

geminiklara. “The Holiday - Full Intro by Kate Winslet.avi.” YouTube, YouTube, 30 June 2010, https://www.youtube.com/watch?v=OGrSRXL7mYc&ab_channel=geminiklara

Research Time

 Hello my dear audience, today I will be doing some decent amount of researching according to my film opening project, I will just research some bit into the drama genre.

Firstly, I would need to identify the main target audience of drama films, in order to make some changes in the production adequate to the audience, this could mean the use of lighting, color, font, and camera shots, and/or editing slide, since different age groups enjoy different things.

Aspects

In doing this research, I found out that the Drama genre has it's own aspects, something I have to be careful about, since I need to know which one I can use to help me in this wonderful production. Some of the aspects that viewers expect to see in Drama films are but not limited to.

• Love
• Conflict
• Suspense
• Emotion
• Relation

The most popular one being Love according to this graph. 

Although Love type Drama films are most famous, I believe I wont be doing such, since my original plan for a music video production as the opening sequence won't really match, so I was thinking of making it either one of Conflict or Relation, since it could be either about the relation of the producer with his family or maybe team members, or one of conflict with himself, or another successful company.

Target Audience

Now, going to the actual people who mainly watch drama films. The Demographic would be unemployed students, and middle-class people, and for gender it would be Females 16-30 that prefer to watch this genre, now this goes mostly for the Love aspect, but still the drama genre is dominated by these groups of people. 

In general, TV viewers prefer the Drama Genre 2nd to Comedy, this applies to all TV viewers, according to research a 51.5% of TV viewers' preferred genres would be Drama. Here is a picture of the graph. 

I believe that all of this info would be crucial to the decisions that I make in the production of this piece, now I haven't really started with the production since I am right now planning and researching, I hope you all come with me through this journey to see the final product. Goodbye!

Citation: 

“Audience Expectations and Target Audience.” A2 Media Studies, http://maddiemedia.weebly.com/audience-expectations-and-target-audience.html

Lashbrook, Jami. “What TV Content Genres Do Viewers Prefer?” Marketing Charts, 24 Oct. 2019, https://www.marketingcharts.com/television/tv-audiences-and-consumption-110704.

 

Initiate the drama machine

 Hello my peeps, from now on, I will be developing my AICE Film opening scene, and will be keeping you guys updated with my thought processes, planning, and much more. Since we just began this project in the class, and we still have some time, I haven't given it deep thoughts, but, in the class when our teacher was showing us examples, my brain started scheming like crazy.

I came up with various ideas, but I just didn't know which one to use, even now I am still debating it, for now, my plan is to make sort of like a drama film being based on a guy who wants to be a future famous artist, and the opening scene is from a perspective as if you were watching one of his music videos, but then as time goes on he slips up a little bit, and we hear a loud "CUT!!!" the camera then cuts from an outsider perspective of someone seeing the recording studio, and then it shows the title, I'm still a little rusty about this idea, I was thinking of many more, but this is the "main" one.

Sort of like this

Since the genre I am doing is drama, here is an example film.

An example of a drama film would be "The Martian," a movie starring Matt Damon in which drama and suspense is the main thing, even from just looking at the poster, seeing the massive font saying "BRING HIM HOME" makes you feel anxious doesn't it? Anyways my film although not taking inspiration from this one, would fall in the same category as this one, it might look silly at first with the whole upcoming artist thing, and rap, but when the camera cuts, we will see the artist's real side, and how it will affect the rest of his crew, then cutting to the title card, sounds cool doesn't it?

Anyways, I will keep all of you  updated along this whole process, thank you for tuning in and see ya next week ;) .

Citation: Staff | on January 02, 2020. “Best Movies: It Was the Decade of the Drama - Naples Florida Weekly.” Naples Florida Weekly -, https://naples.floridaweekly.com/articles/best-movies-it-was-the-decade-of-the-drama/.

 

Music Marketing Blog Post #2

My team and I were assigned to the pop music genre for our Music Marketing project. We were tasked with creating a music video for the song "We are Young" by the band "Fun," pretending to be a new band and the publishers of the song. We conducted research on various music marketing companies and created a presentation to "sell" our band. To start, we created a document to gather all the research information, including bands such as BTS and artists like Taylor Swift, which would later be transferred into the presentation.

Presentation

Presentation

During the making of the music video, we used various tools and techniques to make the production easier, such as using consistent cuts to make the video more emotional and entertaining. We also filmed the video in a storytelling style, making the brand more recognizable. Thanks to the document we created, our team was able to stay organized and our ideas were aligned.

To begin the actual production, we created a group chat to coordinate our schedules, then created a storyboard and a timeline with the lyrics of the song. We started filming the first week and completed the filming in a single day on Saturday. After finishing the filming, we divided the remaining tasks among our team members and quickly completed the presentation and research. Our team member Lorenzo did the research, Josh and Camila edited the video, and I was in charge of the presentation.

Throughout the whole project I and my team learned many things, first of all, and most important, DO NOT LEAVE IT FOE LAST MINUTE, it really made my team and I nervous, it brings some unnecessary anxiousness, which could have definitely been avoided. I also learned the importance of actually knowing how deep these companies dive into, in order to have a talent get as famous as they do, and how important marketing is.

Music Marketing Blog

 For our Music Marketing project my team and I were tasked with the pop music genre. Now we had to make a music video with the song "We are Young" by the group "Fun", this had to be done as a new band and as if it was their first song, we are supposed to be the publishers of this new song, we had to compilr research on different companies for music marketing, and create a presentation in order to "sell" our band, advertize it. First, we started with creating a document in which we put all research info, which would be later transfered into the presentation, research info included bands such as BTS, and artists such as Taylor Swift. After we decided to finish off our Music video.

 During the music video we utilized several tools and elements in order to facilitate the production, since we had no other days in common to work together. One of these being the consistent cuts, not just to make it easier, but to make the video more emotional, since a single long shot of band members performing is not as interesting as several short cuts with different angles and lighting. Apart from all that the fact that we decided to film the video in a storytelling way, made it into a more entertaining one, this also makes it so our brand is more recognizable. Now if it wasnt for the following document we hadnt been able to get organized and gotten our ideas in the same path.

With our team organized, and the techniques/brand info in mind, we were ready to begin with the actual production of the video. First we created a groupchat to organize ourselves with out schedules, next we began to do the storyboard for the video and a timeline with the lyrics of the song. With begining the music video development during the first week we felt lime we had an advantage, since we were getting done with a huge part of the project, we began filming the project on Saturday and finished on the same day. Here are some images of both storyboard and video shots.

With our storyboard done, and filming done too, we had to finish up the actual presentation and also the research on the other brands, now we divided the sections of the project with out teammates, so this process was smooth and didnt take really long. Before we knew it our teammate Lorenzo had done the research paper for the brands whilst Josh and Camila had done their good share of the editing, I was put in charge of the presentation, with creating it and sharing it, while also putting in the necessary info and sources, my team and I felt really confident on our project. Now we haven't finished yet, but we believe that we will finish soon and well.